Orientate
Understand the real landscape: people, journeys, platforms, data, constraints and ambitions.
Digital Wayfinder
Find the next
useful move.
Two paid assessments for smaller businesses that need clarity before committing more time or money to digital change.
Compare packages Clear scope · upfront price · practical outputNavigate
Separate important change from attractive distraction and establish a practical route.
Move
Turn direction into prioritised action, with the right partners, measures and momentum.
The full Digital Wayfinder framework
See the whole picture before choosing the next tool.
Digital maturity is about how well your organisation uses technology to achieve its goals. The full Digital Wayfinder assessment looks beyond the software you own to the way people, processes and information work together. It gives you a starting position across five connected areas, then helps you decide which changes are useful now.
Direction
Are digital priorities tied to business goals, with clear ownership and decisions people can act on?
Customer journey
Do your website, content and communications help people find answers and move smoothly between touchpoints?
Systems
Do your core tools support the work, share information where needed and reduce repeated manual tasks?
Data and insight
Can you trust the information you collect and see which marketing and service activity creates value?
Capability
Do people have the confidence, time and support to make changes, learn from them and keep improving?
Four maturity levels
A position, not a verdict.
The profile describes where your current answers place you. Different areas can be at different stages, and the most useful priority may be a foundation rather than a new platform.
- 01Foundations
Essential practices, ownership or reliable information need attention.
- 02Developing
Useful digital activity exists, but it is uneven or depends on manual effort.
- 03Connected
Systems, customer journeys and decisions increasingly work together.
- 04Optimising
Strong foundations support measurement, selective automation and regular improvement.
Your questionnaire answers establish an initial self-reported baseline. DWF Light provides a simpler snapshot of reported tool adoption and three practical priorities. The full Digital Wayfinder explores the five areas above through Stuart’s review, discussion and a tailored action plan. Neither package treats a score alone as a complete diagnosis.
Choose your level
Start with the decision you need to make.
Both packages assess one business or trading entity, one brand and one agreed area of focus. Prices include VAT.
DWF Light
£99
including VATYour digital starting point: a short questionnaire and a practical PDF report to help you decide what to do next.
- Structured online questionnaire
- Digital adoption score
- Three practical priorities
- AI-assisted PDF report, checked before delivery
A copy of your answers is emailed after submission. Your reviewed report follows separately. The score reflects reported tool adoption; consultancy, independent website or social media audits, technical testing and implementation are not included.
Check suitabilityDigital Wayfinder
£699
including VATAn in-depth diagnostic with Stuart’s judgement, discussion and a tailored action plan.
- In-depth business and systems questionnaire
- Stuart’s initial review
- Up to two-hour video consultation
- Two hours’ analysis and action-plan preparation
- One-hour review and wrap-up meeting
In-person meetings and implementation are quoted separately.
Check suitabilitySuitability check
Tell us what you need to change.
Complete this short form before payment. Stuart will review the scope and confirm whether the fixed-price package is suitable, or whether a tailored quotation would be more useful.
By submitting this form, you agree that thefc may use the details to review your organisation’s suitability and contact you about the assessment. See our privacy policy.
Designed for smaller businesses
Priced for a clear scope.
The fixed-price packages are intended for start-ups, micro businesses and smaller organisations with straightforward operations, typically teams of up to 10 people.
Several brands, businesses, departments or complex systems may need a tailored scope. We will check suitability before payment and agree a narrower focus or separate quotation where necessary.
Already purchased? Open your assessmentWhat you leave with
Direction you can use.
A clear view of where you are.
Priorities people can agree on.
Practical next steps for your business.
Confidence about what not to do.
Digital feels complicated.
Direction needn’t.
Digital Wayfinder is vendor-agnostic. Technology and supplier recommendations follow the evidence, not a predetermined platform.