PWI Aero Spares / Brand + digital
Credibility,
engineered
from the ground up.
A new aviation identity and focused digital presence for a specialist aircraft parts sourcing business.
The business
Specialist knowledge.
A trusted global network.
PWI Aero Spares is a US-based business specialising in sourcing and supplying serviceable aircraft components for the civil aviation sector.
Built around Mike Turpin’s extensive industry knowledge and an international network of trusted relationships, the company needed a professional brand identity and online presence that would establish credibility with aircraft repair centres, parts specialists and other aviation professionals.
The brief
A straightforward website became a joined-up launch.
PWI initially approached us for a straightforward brochure website that would confirm who they are, explain what they supply and provide prospective customers with a simple way to make contact.
As the project developed, it became clear that the business also needed a consistent brand identity, professional company email addresses and practical support bringing everything together.
Creating the identity
A technical mark with a distinctive centre.
We developed the PWI Aero Spares identity through several rounds of concepts and collaborative feedback.
The selected logo combines a confident lowercase pwi wordmark with a turbine integrated into the letter p. Aviation blue and titanium grey establish the technical character of the business, while a restrained copper accent adds warmth and distinction.
A companion PWI Consulting identity was subsequently created for the corporation, giving the two names a clear visual relationship.
Developing the website
Experience and relationships, placed at the heart of the business.
We designed and built a focused one-page website that introduces the company, explains its component sourcing and supply capabilities, and gives prospective customers clear enquiry routes.
The site combines specialist aviation imagery with concise content and clear enquiry routes. It was designed to work equally well on desktop and mobile devices while remaining straightforward for the client to maintain.
Visit PWI Aero SparesSupporting the wider launch
More than the visible website and logo.
We also helped establish professional domain-based email, configured the required accounts and supported PWI through the practical steps needed to prepare the new business identity for launch.
The result is a joined-up digital presence that gives PWI Aero Spares a credible foundation from which to grow.
Client feedback
“The Forrester Corporation is talented, helpful and exceptionally responsive. Stuart and his team made the entire process easy, guiding us through each step to create a cohesive website that looks exactly how we envisioned it. We highly recommend them and couldn’t be happier with the final result.”PWI Consulting, Inc.
Services delivered
Strategy, identity and implementation stayed connected.
- Brand development and logo design
- Website strategy, content and design
- Joomla website development
- Mobile optimisation
- Domain and professional email configuration
- Launch support