Beyond the PDF

Your report
is published.
Now open up
the story.

Your Annual Report already contains a year of valuable evidence, achievement and human experience. We turn it into an accessible microsite and a continuing campaign that helps more people discover what is inside.

See how it works
RNOH Charity Annual Report and Financial Statements 2025/26 coverPublished PDF
Clinical team reviewing medical imaging
ANNUAL REPORT AT A GLANCEBehind every number
is a story of care.
DiscoverUnderstandShare

The opportunity after publication

The PDF records the year.
The microsite helps people experience it.

Publication does not have to be the end of the Annual Report’s useful life.

Most readers will not work through a long PDF from beginning to end. A carefully edited digital experience gives them a clear route into the evidence, while every summary continues to link back to the complete, accessible report.

See the strategy in practice

One report.
Two ways
to explore it.

Using the published RNOH Charity Annual Report, we created a focused digital summary that brings its strongest themes, people and evidence to the surface. The complete report remains available for detailed reading and scrutiny.

Explore the RNOH Charity digital report Browse the sample library
RNOH Charity Annual Report 2025/26 cover
The complete PDFGovernance, scrutiny and detailed reference.
Interior of the Royal National Orthopaedic Hospital
The digital storyClear, focused and easier to share.

A post-publication strategy

Already approved.
Ready to work harder.

We begin with the report you have already produced. There is no need to rewrite the year or reopen the sign-off process.

01

Rediscover

We review the published report and identify the stories, evidence and achievements most useful to your audiences.

02

Reframe

We turn approved content into clear summaries, digital stories and useful entry points, without changing its meaning.

03

Explore

A focused microsite helps people understand the year at a glance and move easily into the complete report.

04

Share

A planned series of social and internal posts gives the report new moments of relevance after publication.

05

Listen

Simple feedback and engagement measures reveal what readers value and help shape the next reporting cycle.

Keep the story moving

Published.
Discovered.
Discussed.

01

Published

The complete record.

Keep the statutory Annual Report visible, accessible and easy to reach. The PDF remains the definitive source.

02

Discover

Reasons to look inside.

Release individual stories, figures and themes that invite patients, colleagues and partners into the report.

03

Respond

A useful conversation.

Ask what mattered, answer recurring questions and carry what you learn into future communications.

What this adds

More value
from work
already done.

01

A clearer way in

Give busy readers an inviting overview before asking them to open a long statutory document.

02

A more human account

Connect performance and public money with the people, services and outcomes behind the figures.

03

More useful content

Build a bank of approved stories and evidence for stakeholder, recruitment and internal communications.

04

Evidence for next year

Learn what people choose to explore and use those insights to improve the next reporting cycle.

Clear costs

One connected
programme.

The core programme brings the microsite and campaign together, so the report has a clear digital destination and a planned route to its audiences.

Open each cost to see the process, organisational benefit and expected outcome.

01

Discovery + content mapping

Review the published report, identify the strongest stories and agree priority audiences.

£750
Process
  • Review the approved report and supporting assets.
  • Hold a focused stakeholder session.
  • Map content against priority audiences.
Benefit
  • Avoid reopening the reporting and sign-off process.
  • Reduce the workload for Communications and HR.
  • Reveal content that can support recruitment, recognition and retention.
Outcome
  • A prioritised story and evidence bank.
  • A clear audience and campaign map.
  • A recommended structure for the digital experience.
02

Microsite strategy, design + build

A focused, responsive digital report using approved content and linking to the complete PDF.

£3,500
Process
  • Shape the user journey and content structure.
  • Edit approved material into concise digital summaries.
  • Design, build and test the responsive microsite.
  • Connect every summary to the complete report.
Benefit
  • Give busy readers a clearer, more accessible route into the report.
  • Support public accountability and employer brand.
  • Create a destination for recruitment and internal engagement content.
Outcome
  • A branded, mobile-friendly microsite.
  • Clear navigation and shareable content sections.
  • Accessible presentation with a prominent route to the statutory PDF.
03

Social campaign pack

Six designed post concepts with copy across launch, discovery and feedback stages.

£1,250
Process
  • Select six useful report stories or themes.
  • Develop one connected visual approach.
  • Write platform-ready copy, calls to action and accessible image descriptions.
  • Plan launch, discovery and feedback stages.
Benefit
  • Give Communications a ready-to-use campaign.
  • Reuse approved material rather than creating content from scratch.
  • Sustain interest and reach different audiences over several weeks.
Outcome
  • Six designed post concepts with copy.
  • A suggested publishing sequence.
  • Accessible alt text and clear links into the report or microsite.
04

Feedback + measurement setup

Response prompts, a practical tracking plan and an engagement-summary structure.

£500
Process
  • Agree what useful engagement looks like.
  • Define a focused set of trackable actions.
  • Create concise response prompts.
  • Establish a repeatable reporting structure.
Benefit
  • Understand which subjects and stories attract attention.
  • See how people use accessibility features and downloads.
  • Help HR and Communications make decisions using evidence.
Outcome
  • A practical engagement-measurement plan.
  • Coverage of visits, interactions, downloads and feedback.
  • A structure for summarising findings and recommendations.
Core

Beyond the PDF programme

Discovery, microsite, six-post social campaign, feedback and measurement setup.

£6,000
Optional

Accessible PDF work

Remediation starts after reviewing the document’s tags, reading order, tables and imagery.

from £1,250
Process
  • Audit the source PDF and confirm its condition.
  • Repair tags, reading order and heading structure.
  • Review links, tables and image descriptions.
Benefit
  • Help screen-reader and keyboard users reach the same information.
  • Create a more inclusive reading experience.
  • Support the organisation’s wider accessibility responsibilities.
Outcome
  • A tagged and navigable PDF.
  • A document prepared for accessible online publication.
  • A confirmed remediation scope following technical review.

Indicative prices exclude VAT. Photography, film, substantial copywriting, hosting requirements and complex data visualisation are quoted separately. We confirm a fixed price after reviewing the source report, assets and technical requirements.

Your report is the starting point

Show us the PDF.
We’ll show you
what comes next.

Send us your current Annual Report. We will identify the strongest opportunities for a digital summary, continuing social content and meaningful audience engagement.

Talk to Stuart or Kate